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Client
Big Brothers Big Sisters of America
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deliverables
event branding, promotional assets, on-site collateral, table materials, on-screen graphics
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role
creative director
I'm not a big gala guy, but the brief said "make us a big gala." The Big Benefit was the culmination of a months-long fundraising effort and a celebration of 120 years of life-changing mentorship. As creative director, I led the development of promotional assets (like flyers, decks, forms, packets, social graphics, invites) and on-site collateral (think banners, step-and-repeats, partner recognition, seating cards, programs, auction paddles, centerpieces, and menus). I also designed the on-screen content to align with the run of show and coordinated with external parters like printers, event ops, AV teams, and decor. I even served as security the night of the event (someone's gotta protect Sting).
In the end, we raised nearly $4 million for Big Brothers Big Sisters.
